Slab Square Udmad 6 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: book typography, editorial design, magazines, pull quotes, literary branding, editorial, literary, classic, scholarly, refined, text italic, editorial tone, classic revival, print readability, slab serif, bracketed serifs, calligraphic, bookish, oldstyle numerals.
A right-leaning italic slab serif with sturdy, squared serifs that read as slightly bracketed rather than razor-sharp. Strokes are smooth and fairly even, with modest modulation and rounded joins that keep the texture calm in text. The capitals are broad and stately with crisp, planar terminals, while the lowercase shows lively italic construction—single-storey a and g, a looped descender on y, and a gently angled, calligraphic rhythm. Figures appear as oldstyle forms, mixing ascenders and descenders to match the lowercase flow.
Well-suited to long-form reading in books and magazines, where the steady slab serifs and measured italic rhythm maintain an even texture. It also works effectively for pull quotes, intros, and refined branding that wants a classic, print-forward voice.
The overall tone is literary and editorial: formal enough for serious reading, but warm and human due to the italic movement and softened transitions. It evokes classic book typography and cultured print settings rather than a stark, technical feel.
The design appears aimed at an italic companion optimized for continuous text, combining robust slab serifs with a restrained, bookish italic construction. Its proportions and oldstyle numerals suggest an intention to harmonize headings, quotations, and body copy within a traditional editorial palette.
Counters stay open and the serif mass is consistent across the set, producing an even page color at paragraph sizes. Diagonals and terminals maintain a confident, slightly traditional posture without becoming ornate.