Sans Normal Osgij 1 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Imago W1G' by Berthold, 'Fuller Sans DT' by DTP Types, 'Cynosure' by Device, 'Eurotypo Sans' by Eurotypo, 'Clinica Pro' by Mint Type, 'Formula Serial' by SoftMaker, 'NeoGram' by The Northern Block, and 'TS Formula' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, punchy, clean, impact, clarity, modernity, approachability, branding focus, geometric, rounded, blocky, compact, crisp.
A heavy, geometric sans with broad, confident strokes and largely circular/elliptical bowls. Curves are smooth and full, while joins and terminals tend to finish with clean, squared cuts that keep counters open and shapes stable. Proportions are straightforward and compact, with sturdy verticals and simple diagonals (notably in A, V, W, X) that read as engineered rather than calligraphic. Numerals are bold and blocky with generous interior space, designed to stay legible at large display sizes.
Best suited to display applications where bold, clear letterforms are needed: headlines, posters, brand marks and wordmarks, packaging callouts, and short UI or signage labels. It is especially effective for high-contrast layouts and large-scale typography where its round geometry and strong stroke weight can carry the composition.
The overall tone is assertive and contemporary, with a friendly, approachable roundness that prevents it from feeling harsh. Its weight and simplified forms give it a loud, headline-ready presence suited to attention-grabbing messaging.
Likely designed as a straightforward, high-impact geometric sans that prioritizes immediacy and legibility in bold settings. The intent appears to be a versatile, modern display voice that feels solid and friendly while remaining clean and functional.
The design balances strong circular forms (C, O, Q) with flat-cut terminals that add a utilitarian, signage-like clarity. Spacing in the samples feels set up for bold display use, keeping word shapes cohesive and impactful.