Sans Normal Oldob 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Noah' by Fontfabric, 'Marcher' by Horizon Type, 'Neptune' by Indian Type Foundry, 'Madera' by Monotype, 'Mundial Narrow' by TipoType, 'TT Norms Pro' by TypeType, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, signage, modern, friendly, confident, clean, straightforward, clarity, impact, versatility, modernity, geometric, rounded, sturdy, minimal, even.
A sturdy, geometric sans with broad, open counters and smoothly rounded curves. Strokes are consistently heavy with minimal modulation, and terminals are cleanly cut, giving the letters a crisp, contemporary finish. The proportions feel balanced and stable, with circular forms (C, O, Q) reading very round and a clear, uncomplicated construction across both cases. Lowercase shapes are compact and legible, with simple bowls and short, even joins; the overall spacing and rhythm produce a solid, headline-ready texture in text.
This font performs best where strong, immediate legibility is needed: headlines, branding wordmarks, posters, and short blocks of marketing copy. Its clean geometry and sturdy weight also suit UI labels and signage-style applications where clarity at a glance matters.
The tone is modern and approachable, combining a friendly roundness with a confident, no-nonsense weight. It reads as dependable and clear rather than expressive or decorative, projecting a practical, contemporary voice.
The design appears intended to deliver a modern, geometric sans voice that stays clear and consistent at large sizes, emphasizing simple construction, generous counters, and an even typographic color for reliable readability.
Capitals have a strong, poster-like presence with wide curves and straightforward diagonals, while the lowercase keeps a utilitarian simplicity that holds up in dense lines. Numerals are equally robust and highly readable, with rounded forms that match the letter shapes for a cohesive overall color.