Sans Normal Bomag 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, wayfinding, editorial, presentations, branding, clean, neutral, modern, friendly, technical, clarity, versatility, modern utility, approachability, rounded, geometric, smooth, open apertures, balanced.
This typeface is a clean sans with rounded, geometric construction and smooth, even stroke endings. Curves tend toward circular forms (notably in C, O, and G), while straight strokes are crisp and consistent, giving the design a steady rhythm. Counters are generally open and generously sized, with simple, legible joins and minimal stylistic quirks. The lowercase shows straightforward forms with a single-storey a and g, compact shoulders, and short, tidy terminals; numerals follow the same plain, modern logic with clear silhouettes.
It suits interface text, dashboards, and product typography where clean shapes and predictable letterforms support quick scanning. The straightforward figures and uncluttered lowercase also work well for editorial layouts, presentations, and general-purpose branding systems that need a modern, understated voice.
The overall tone is neutral and contemporary, with a friendly clarity that feels practical rather than expressive. Its rounded geometry adds approachability, while the controlled spacing and consistent shapes keep it matter-of-fact and professional.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its rounded geometric cues suggest an aim for contemporary friendliness without sacrificing a restrained, functional appearance.
Capitals read slightly more geometric and constructed, while the lowercase maintains a smooth, utilitarian flow. Diacritics are not shown; the sample demonstrates strong consistency across mixed-case text and figures.