Sans Normal Atluw 5 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, posters, packaging, headlines, friendly, playful, modern, approachable, casual, approachability, clarity, modernity, simplicity, versatility, rounded, geometric, monoline, soft corners, open apertures.
A rounded, monoline sans with a largely geometric skeleton and softened joins. Curves are built from clean circular and elliptical forms, while straight strokes stay even in thickness, producing a steady, low-drama rhythm. Counters are generous and apertures remain fairly open, keeping the texture light and readable. Several uppercase forms lean toward simple, constructed shapes, and the lowercase shows single‑storey structures (notably a and g) with smooth terminals and minimal fuss.
Works well for interface labels, product branding, and promotional headlines where a warm, modern sans is desired. The open counters and even stroke weight also support short-to-medium passages in brochures, signage, and packaging copy where legibility and a friendly tone are priorities.
The overall tone is friendly and slightly playful, with a contemporary clarity that feels informal rather than corporate. Its rounded geometry and uncomplicated construction give it an approachable, everyday voice that suits upbeat messaging.
The design appears intended to deliver a clean geometric sans with softened edges—prioritizing approachability and clarity over strict neutrality. Its consistent stroke behavior and rounded forms suggest a focus on contemporary, human-friendly communication in both display and everyday text contexts.
The punctuation and figures shown follow the same rounded, even-stroke logic, helping text feel cohesive in longer settings. Round letters like O and Q read prominently, and the design’s soft cornering keeps dense lines from looking harsh.