Sans Normal Atbab 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'ITC Johnston' by ITC and 'London Medium' by Wooden Type Fonts (names referenced only for comparison).
Keywords: ui, product, signage, editorial, branding, modern, neutral, approachable, clear, practical, legibility, clarity, versatility, simplicity, utility, clean, geometric, balanced, open counters, even strokes.
A clean, geometric-leaning sans with smooth curves, even stroke modulation, and a crisp, modern rhythm. Round forms are close to circular, terminals are clean and largely squared-off, and spacing reads balanced and consistent. The lowercase shows a single-storey "a" and "g" with simple, utilitarian shaping, while capitals maintain a tidy, constructed presence.
Well-suited for UI and product design, dashboards, wayfinding, and general editorial text where an unobtrusive, modern voice is desired. It can also support branding systems that need a clean, contemporary baseline and strong legibility in headings, labels, and short-form copy.
This typeface feels contemporary and neutral, with a friendly clarity that stays out of the way of the message. Its rounded construction and open counters give it an approachable, straightforward tone suited to everyday communication.
The design appears intended as a dependable, general-purpose sans focused on clarity across sizes and contexts. Its restrained geometry and consistent detailing suggest an emphasis on predictable texture in paragraphs and uncomplicated behavior in interfaces and signage.
The numerals and capitals read crisp and stable, while the lowercase maintains a simple, functional silhouette that keeps word shapes easy to scan. Overall spacing looks comfortable, producing an even typographic color in the sample paragraph.