Sans Normal Jiliv 1 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, punchy, clean, impact, clarity, approachability, modernity, brand presence, rounded, geometric, soft corners, high legibility, big counters.
A heavy, wide sans with predominantly geometric construction and generously open counters. Curves are broad and smooth, with subtly softened joins that keep round letters (O, C, G) feeling friendly rather than rigid. Strokes are consistently thick with clear, simplified terminals; horizontals read strong and stable, and diagonals (V, W, Y) have blunt, decisive endings. The lowercase shows a single-storey a and g, large bowls, and a compact, straightforward r, producing an even, low-friction texture in text. Numerals are similarly wide and sturdy, with a notably rounded 8 and a compact, readable 3.
Best suited to headlines, display typography, and short-to-medium bursts of text where width and weight can drive emphasis. It works well for brand marks, packaging fronts, storefront or wayfinding signage, and bold UI hero moments where clarity and friendliness are both desirable.
The overall tone is contemporary and self-assured, leaning toward approachable rather than austere. Its wide stance and bold color give it a promotional, attention-forward voice while the rounded geometry keeps it personable and easygoing. In longer lines it stays clear and conversational, with a retail or tech-brand friendliness.
Designed to deliver high-impact readability with a modern geometric feel, balancing a strong, wide silhouette with soft, welcoming curves. The simplified shapes and open interiors suggest an intention for quick recognition at a distance and consistent performance across large-scale applications.
Spacing appears generous and the wide proportions create strong horizontal presence, which can quickly fill a line at larger sizes. Round forms are especially prominent, giving the font a cohesive rhythm across both all-caps and mixed-case settings.