Sans Normal Lidok 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Miura' by DSType, 'Averta Standard PE' by Intelligent Design, 'Cebreja' and 'Cebreja Extra' by Rafaeiro Typeiro, 'Plantago' by Schriftlabor, and 'Jasan' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, energetic, retro, playful, impact, momentum, approachability, display clarity, oblique, rounded, chunky, compact, soft corners.
A heavy, oblique sans with compact, rounded forms and a distinctly chunky silhouette. Strokes stay broadly uniform, with gentle swelling at curves and softened terminals that keep the color dense and even. Counters are relatively tight in letters like O, P, and B, and curves dominate the construction, giving the alphabet a smooth, inflated feel. The overall rhythm is forward-leaning and assertive, with sturdy verticals and broad bowls that read clearly at display sizes.
Best suited to short-form display typography such as headlines, posters, and promotional graphics where strong typographic presence is needed. It also fits sports-related branding, event materials, and packaging that benefits from a lively, forward-leaning voice. For longer passages, the dense weight and tight counters suggest using generous size and spacing for comfort.
The tone is bold and upbeat, with a kinetic slant that suggests speed and momentum. Its rounded, weighty shapes feel friendly rather than severe, evoking classic sports branding and mid-century advertising energy. Overall it communicates confidence, impact, and a slightly nostalgic fun.
The design appears intended to deliver maximum impact with a friendly, rounded construction and an energetic slant. It prioritizes bold readability and a strong graphic footprint, aiming for attention-grabbing display use while keeping forms simple and cohesive.
The lowercase shows simplified, single-story structures where expected (notably a and g), reinforcing an informal, display-led personality. Numerals are thick and stable, matching the strong typographic color and maintaining legibility in short, punchy settings.