Sans Normal Lorab 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Intro' by Fontfabric and 'Sharp Sans Display No. 1' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, sportswear, posters, packaging, sporty, friendly, energetic, retro, playful, impact, motion, approachability, display clarity, rounded, soft corners, slanted, compact, punchy.
A heavy, right-slanted sans with broad, rounded forms and softened corners that keep the dense weight feeling approachable. Curves are full and smooth, with minimal stroke modulation and sturdy joins that read cleanly at display sizes. The lowercase shows compact, single-storey shapes (notably a and g) and a wide, rounded bowl structure that gives words a bouncy texture. Numerals are similarly robust and curvy, with a clear, headline-oriented silhouette.
Best suited to bold headlines, logos, and short-to-medium display copy where its heavy slant and rounded shapes can carry personality. It works well for sports and lifestyle branding, energetic posters, product packaging, and promotional graphics that need strong impact with a friendly voice.
The overall tone is upbeat and extroverted, combining athletic momentum from the strong slant with a friendly, rounded sweetness. It suggests motion and confidence without feeling aggressive, leaning toward a warm, slightly retro display attitude.
The design appears intended to deliver maximum visual punch while retaining approachability through rounded geometry and open counters. Its pronounced slant and compact, sturdy shapes aim to communicate motion, optimism, and modern display utility.
Spacing and proportions create a lively rhythm in text, with wide counters and rounded terminals helping prevent the weight from turning muddy. The italic angle is prominent enough to imply speed, making the font feel dynamic even in short phrases.