Sans Normal Bilis 2 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Sharik Sans' by Dada Studio, 'FF Kievit' by FontFont, 'Ideal Sans' by Hoefler & Co., and 'Comma Base' by Martin Majoor (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui, friendly, approachable, modern, clean, playful, warm neutrality, modern clarity, approachability, everyday utility, rounded, soft terminals, open apertures, geometric, compact.
This typeface presents as a rounded, geometric sans with soft curves and subtly tapered joins. Strokes stay largely even, with gentle modulation that avoids sharp corners and keeps counters smooth and open. Uppercase forms are clear and stable, while the lowercase introduces more personality through rounded bowls and slightly varied curve tension across letters. Numerals follow the same smooth construction, with ample interior space for clarity and a consistent rhythm across the set.
It works well for brand identities, packaging, and editorial headlines where a clean sans is desired but a warmer voice is needed. The rounded geometry also suits interfaces and product graphics, especially in larger text and short-to-medium reading settings where its friendly texture can come through.
The overall tone is friendly and contemporary, with a mild playfulness created by the soft shaping and rounded detailing. It feels confident without being severe, balancing neutrality with enough character to keep text from looking sterile.
The design appears aimed at a versatile, everyday sans that stays broadly functional while adding warmth through rounded, geometric drawing. Its balance of clarity and softness suggests an intention to serve both contemporary branding and general-purpose display typography without looking overly technical.
Curves dominate the construction, producing a cohesive, polished texture in paragraphs. The forms remain legible at display sizes, and the open counters help keep darker text blocks from feeling overly dense.