Sans Normal Likid 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Kardinal' by Ani Dimitrova, 'Joanna Sans Nova' by Monotype, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, friendly, energetic, playful, impact, momentum, approachability, modernity, display, oblique, rounded, compact, soft corners, geometric.
A heavy, oblique sans with rounded, geometric construction and largely uniform stroke thickness. Curves are full and smooth, with softened terminals and slightly compressed counters that keep the silhouette dense. The slant is consistent across capitals, lowercase, and numerals, and the overall rhythm feels compact with sturdy verticals and broad bowls. Numerals are bold and round, matching the letterforms’ weight and curvature for a cohesive, poster-ready texture.
This style is well suited to headlines, posters, and bold branding where a strong, dynamic voice is needed. It can work effectively for sports and lifestyle identities, packaging, and promotional graphics, especially when set large for impact. Short phrases and display typography will showcase its weight and smooth curves most clearly.
The font conveys an energetic, sporty confidence with a friendly, approachable tone. Its strong mass and steady slant add momentum, while the rounded shaping keeps it from feeling harsh or mechanical. The overall impression is modern and assertive without losing warmth.
The design appears intended to deliver maximum impact with a clean, modern sans structure, adding motion through a consistent oblique slant and approachability through rounded forms. It prioritizes bold presence and quick recognizability for display settings.
Lowercase forms maintain a stable, upright structure despite the oblique angle, helping keep words readable at larger sizes. The design’s dense blackness and rounded joins create a smooth, continuous flow in headlines, while tighter internal spaces suggest it will look best with adequate size and breathing room.