Sans Normal Liren 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design and 'Masserini' and 'Prossimo' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, confident, dynamic, friendly, modern, impact, momentum, display, approachability, modernity, oblique, chunky, rounded, compact, sturdy.
A heavy, oblique sans with compact proportions and generously rounded curves. Letterforms show blunt terminals, soft corners, and low stroke modulation, producing solid silhouettes and strong color on the page. Counters are relatively tight and apertures lean toward closed, while spacing feels slightly compressed to emphasize density and impact. The numerals share the same sturdy, rounded construction, with a distinctive slanted stress that keeps the overall rhythm energetic.
Best suited to headlines, short display copy, and branding where a strong, energetic voice is needed. It works well for posters, packaging, and campaign graphics that benefit from dense black shapes and a forward-leaning rhythm. It can also serve as an accent face in UI or editorial settings when used in larger sizes and with comfortable spacing.
The overall tone is assertive and upbeat, with a punchy, poster-like presence. Its rounded geometry keeps it approachable, while the slant adds motion and a sense of athletic momentum. The result feels contemporary and attention-seeking without becoming sharp or aggressive.
The design appears intended to deliver high-impact display typography with a modern, rounded feel and built-in motion from its oblique stance. Its simplified, sturdy construction suggests a focus on instant recognition and bold presence across promotional and brand-driven applications.
The oblique angle is consistent across uppercase, lowercase, and figures, creating a unified forward-leaning texture. The design favors simplified forms and thick joins, prioritizing bold readability and strong shapes over delicate detail at small sizes.