Serif Normal Polam 10 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Chamberí' by Extratype, 'Contane Text' by Hoftype, and 'Basilia' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, magazines, book covers, posters, branding, editorial, classic, formal, confident, dramatic, editorial voice, premium tone, headline impact, classic refinement, bracketed, display-capable, crisp, sculpted, calligraphic.
This serif shows strong thick–thin modulation with sharply tapered joins and pronounced vertical stress, creating a crisp, chiseled silhouette. Serifs are bracketed and often wedge-like, with pointed terminals in places that add bite without becoming spiky. Uppercase forms are broad and steady, while lowercase combines compact bowls with energetic, slightly calligraphic curves; the overall rhythm is lively yet controlled. Numerals follow the same high-contrast logic, with elegant curves and firm hairlines that read best when given room.
This font is well suited to headlines, magazine display typography, and book-cover titles where high contrast and crisp serifs can provide impact. It can also support premium branding and poster work, particularly in short-to-medium text settings where its sharp hairlines and tapered details remain clear.
The tone is editorial and traditional, with a confident, slightly dramatic presence driven by the strong contrast and sculptural details. It evokes classic printing and bookish refinement while still feeling assertive enough for contemporary headlines.
The design appears intended to deliver a conventional serif voice with heightened contrast and sculpted detailing, balancing classic readability with a more dramatic, attention-getting profile for display-led editorial use.
Round letters (like O/C) keep a clean, open interior, and the strong contrast is especially evident in diagonals and curved joins. The face maintains a consistent, polished finish across uppercase, lowercase, and figures, with a noticeable emphasis on sharp, tapered terminals that enhance definition at larger sizes.