Sans Normal Osbuf 13 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, sporty, contemporary, impact, clarity, approachability, modernity, geometric, rounded, blocky, compact, soft-cornered.
A heavy, geometric sans with broad proportions and rounded, circular bowls. Strokes are uniform and sturdy, with clean terminals and minimal modulation, creating a solid, poster-like color on the page. Counters are generally open and simple, and joins are compact, giving the forms a slightly condensed internal feel despite the overall wide set. The lowercase shows single-storey shapes where expected (notably a and g), with a straightforward, utilitarian construction and consistent rhythm across letters and numerals.
Best suited to headlines, posters, and short-form display where you want strong presence and quick recognition. It can also work well for branding, packaging, and bold interface moments (labels, section headers, hero text) where a friendly but forceful sans is desired.
The overall tone is bold and approachable: friendly due to the rounded geometry, but assertive because of the dense stroke weight and wide stance. It reads as energetic and contemporary, with a subtle sporty/retail voice that favors impact over delicacy.
The design appears intended as a high-impact geometric sans that stays legible and personable while delivering maximum visual weight. Its simplified shapes and consistent stroke treatment suggest a focus on clarity, reproducibility, and standout performance in display settings.
In text, the weight creates strong emphasis even at moderate sizes, and the wide caps produce a stable, headline-driven texture. Numerals follow the same rounded, blocky logic, keeping figures visually consistent with the letterforms.