Sans Normal Lubev 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'Moveo Sans' by Green Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, friendly, retro, impact, motion, approachability, display clarity, rounded, soft corners, slanted, chunky, compact.
A heavy, right-slanted sans with rounded terminals and broadly squared curves that keep counters open while maintaining a dense, punchy color. Strokes are consistently thick with smooth joins and minimal modulation, giving letters a solid, almost rubbery silhouette. The proportions favor broad bowls and generous widths, while the italic slant and slightly sheared horizontals add forward motion. Lowercase forms read clearly with simple, single-storey shapes and sturdy stems, and the numerals are bold and highly legible with large interior spaces.
Best suited to headlines and short bursts of text where impact and motion are desired—posters, promotional graphics, branding marks, and packaging. It also fits sports and fitness-oriented visuals, as well as bold UI labels or titles where a friendly but forceful presence is needed.
The overall tone is energetic and approachable, with a sporty, action-forward feel driven by the strong slant and chunky massing. Rounded edges soften the weight, creating a friendly, pop-oriented voice that can also read as lightly retro or arcade-like in display settings.
The design appears intended to deliver maximum visual weight with a dynamic, forward-leaning stance, while keeping forms rounded and open for approachable readability. It aims for a high-impact display voice that remains smooth and contemporary rather than aggressive or technical.
The letterforms rely on smooth, continuous curves and rounded corners rather than sharp cuts, which helps the type stay readable at larger sizes despite its heavy texture. Spacing appears designed to keep words cohesive and compact, producing a strong, poster-like rhythm in lines of text.