Sans Normal Linin 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Kardinal' by Ani Dimitrova, 'Delargo DT' and 'Elisar DT' by DTP Types, 'FS Me' and 'FS Me Paneuropean' by Fontsmith, 'Whitney' by Hoefler & Co., 'Avenir Next Paneuropean' by Linotype, 'Leitura Two Sans' by Monotype, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, friendly, assertive, modern, emphasis, momentum, impact, approachability, rounded, compact, sturdy, italicized, punchy.
A heavy, forward-leaning sans with rounded geometry and sturdy, low-modulation strokes. Curves are smooth and full, counters are relatively open, and terminals read clean and blunt rather than sharp or tapered. The overall texture is compact and dense, with a consistent slant across uppercase, lowercase, and figures that creates a continuous rightward momentum.
Best suited to short, high-impact text such as headlines, campaign lines, poster titles, brand marks, and packaging callouts. It also fits energetic, motion-forward contexts like sports, fitness, and events, where a strong italic voice helps suggest speed and momentum.
The tone is bold and active, combining friendliness from the rounded forms with urgency from the strong italic slant. It feels contemporary and performance-oriented—more about motion and impact than neutrality.
The design appears intended to deliver a modern, kinetic sans voice that stays approachable through rounded shapes while maximizing emphasis through heavy weight and a consistent italic angle. It prioritizes immediacy and clarity for display settings over quiet, long-form reading.
Uppercase forms stay simple and geometric, while the lowercase introduces more individuality (notably the single-storey a and g and the lively, curved descenders). Numerals are robust and highly legible at display sizes, matching the same forward pitch and rounded construction.