Sans Normal Olrev 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bockhold' by Stereo Type Haus (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, branding, playful, retro, chunky, quirky, friendly, display impact, brand voice, retro flavor, distinctive texture, friendly emphasis, rounded, soft corners, wedge cuts, notched, stencil-like.
A heavy, rounded sans with compact proportions and softly squared corners. Strokes are consistently thick with minimal contrast, and many terminals end in angled wedge cuts or small notches that create a subtle stencil-like rhythm. Counters are generally open and rounded, with occasional triangular ink-trap-like bites that add texture without breaking the overall solid color. The lowercase is simple and sturdy, and the numerals are wide, blocky, and highly uniform in weight.
Best suited to headlines, posters, and branding where its distinctive notched terminals can be appreciated. It can work well for packaging, labels, and short promotional copy, especially when a bold, approachable display tone is desired. For paragraphs, it is likely most effective in brief blocks or larger sizes to avoid an overly dense texture.
The overall tone is playful and slightly retro, with a handcrafted, display-forward energy. The repeated wedge cuts and notches give it a distinctive, quirky voice that feels friendly rather than technical, lending a sense of motion and character even in short words.
The design appears intended as a characterful display sans that stays broadly geometric and readable while using repeated wedge cuts and notches to create a memorable signature. It aims to deliver strong impact and a friendly personality without relying on extreme contrast or ornament.
In longer text the strong black weight and distinctive terminal shaping become the dominant texture, so spacing and line length will matter for comfort. The design reads cleanly at large sizes, where the small cut-ins and notches become a defining detail.