Sans Normal Asbey 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, signage, editorial, branding, clean, neutral, modern, friendly, functional, utility, legibility, versatility, modernity, geometric, rounded, open, crisp, even.
A clean sans with largely geometric construction and rounded bowls, paired with straight, minimally modulated strokes. Curves read as smooth and circular (notably in C, O, and G), while joins and terminals stay simple and unembellished. Proportions feel balanced and slightly compact in the bowls, with open apertures that keep counters clear at text sizes. The lowercase shows a straightforward, single-storey a and g, with a tall, simple l and a compact r; numerals are plain and legible, with a rounded 0 and open, uncluttered forms across the set.
Well-suited to interface typography, product and web copy, and general-purpose editorial settings where even color and clarity are priorities. Its clean geometry also works for straightforward branding systems, wayfinding, and informational graphics that benefit from a modern, unobtrusive voice.
The overall tone is contemporary and matter-of-fact, with a friendly softness coming from the rounded geometry. It feels impartial and efficient rather than expressive or decorative, supporting clear communication without drawing attention to itself.
The design appears intended as a versatile, everyday sans focused on clear shapes, consistent rhythm, and dependable legibility. Its rounded geometric forms suggest an aim to feel contemporary and approachable while remaining broadly usable across text and display contexts.
Letterforms maintain consistent rhythm and spacing in running text, producing an even texture. The design avoids sharp quirks, relying instead on steady geometry and clear counters for readability.