Sans Normal Orbab 24 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont, 'Belle Sans' by Park Street Studio, 'Akagi' and 'Akagi Pro' by Positype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, impactful, straightforward, high impact, clarity, modern utility, brand presence, geometric, rounded, compact, sturdy, high legibility.
A heavy, geometric sans with broad, rounded curves and firmly cut terminals. Strokes are consistently thick with minimal modulation, producing a dense, even color in text. Counters are generally open and circular (notably in O, C, and e), while joins and diagonals (K, X, V, W) stay clean and sturdy without finesse detailing. The lowercase shows single-storey a and g, a compact shoulder on r, and a simple, vertical i/j with squared dots; numerals are bold and blocky with generous interior space for 0, 6, 8, and 9.
Best suited to headlines, display typography, and short-to-medium text where bold presence and quick readability are priorities—such as branding, packaging, signage, social graphics, and editorial callouts. It can work for dense UI labels or navigation when a strong typographic voice is desired, though the weight will dominate in long passages.
The overall tone is assertive and no-nonsense, with a friendly, contemporary softness coming from its rounded construction. It feels pragmatic and legible rather than decorative, projecting clarity, strength, and approachability in equal measure.
Likely intended as a versatile, high-impact sans that stays neutral enough for broad use while maintaining a clear, contemporary personality. The design prioritizes robust geometry, consistent stroke weight, and straightforward letterforms for dependable performance in attention-driven settings.
Spacing appears designed to keep large text stable and readable, with shapes that hold up well under tight setting thanks to simple forms and sturdy counters. The heavy weight emphasizes silhouettes strongly, making words recognizable at a glance.