Slab Contrasted Ugmo 3 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, editorial, packaging, signage, sturdy, industrial, traditional, confident, impact, readability, authority, heritage, durability, bracketed, blocky, robust, ink-trap free, high impact.
A robust slab-serif design with heavy, rectangular serifs and pronounced bracketing into the stems. Strokes show visible modulation, with thick verticals and comparatively lighter joins and curves, giving the letterforms a slightly sculpted, print-like rhythm. Capitals are broad and steady with strong horizontals, while the lowercase maintains a clear, workmanlike structure and a readable, open texture in text. Numerals and punctuation share the same sturdy, squared-off serif treatment, contributing to a cohesive, emphatic color on the page.
Well-suited to headlines and subheads where a firm, attention-holding voice is needed, and it can also work for editorial pull quotes and short-to-medium passages that benefit from a strong slab-serif texture. Its sturdy construction makes it a good candidate for packaging and signage that needs clarity and impact.
The overall tone feels dependable and authoritative, with a classic, no-nonsense presence that reads as editorial and slightly old-school. Its weight and slab construction suggest confidence and solidity, leaning toward a utilitarian, industrial warmth rather than delicate refinement.
The design appears intended to deliver a bold, reliable slab-serif voice with traditional cues and enough stroke modulation to avoid feeling purely mechanical. It aims for high impact and clear rhythm, balancing sturdy geometry with subtly softened transitions through bracketing.
The shapes favor blunt terminals and strong baseline anchoring, producing a dense, even typographic color in paragraphs. The serif treatment is consistent across rounds and straights, helping the font hold together well at larger display sizes while remaining legible in shorter text settings.