Slab Contrasted Urli 9 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Lucida Fax' and 'Mundo Serif' by Monotype, 'Pratt Nova' by Shinntype, 'Foundry Form Serif' by The Foundry, and 'Noam Text' and 'Portada' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, packaging, editorial display, branding, authoritative, editorial, vintage, utilitarian, confident, impact, clarity, authority, headline, blocky, compact, dense color, square terminals, sturdy serifs.
The design is a heavy slab serif with compact proportions, squared terminals, and firmly bracketed or near-unbracketed slab feet that create a solid baseline presence. Strokes show clear, readable contrast for a slab, giving counters and joins a crisp, cut-in look, while the overall rhythm stays tight and blocky. The lowercase is robust and slightly condensed in feel, with rounded bowls that stay controlled rather than soft, and numerals that read strongly at display sizes.
Well suited for headlines, subheads, posters, and packaging where a strong, assertive voice is needed. It also fits editorial display work—magazine headers, pull quotes, and section openers—especially when you want a traditional, print-forward feel. For longer text, it will be most comfortable in short passages or emphasis settings where its weight and dense texture can be managed.
This typeface projects a confident, no-nonsense tone with a distinctly editorial, old-school voice. Its sturdy serifs and dense color feel authoritative and dependable, with a hint of vintage practicality rather than sleek modernism.
The letterforms appear designed to deliver strong typographic color and immediate legibility, prioritizing firmness and structure over delicacy. The slab serifs and controlled contrast suggest an intention to anchor lines, emphasize words, and maintain clarity in bold typographic settings.
The capitals feel particularly monumental and stable, with wide slabs that create strong horizontal accents, while the lowercase maintains a sturdy, readable texture. The overall impression is consistent and disciplined, with minimal flourish and a focus on bold, structured forms.