Sans Normal Kubow 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Matt' by Fontfabric and 'Aestetico' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, modern, confident, friendly, emphasis, impact, motion, approachability, rounded, oblique, clean, compact, sturdy.
A heavy, oblique sans with smooth, rounded construction and an energetic rightward slant. Strokes stay largely uniform, producing a sturdy, low-contrast color, while curves are generously softened at joints and terminals. Proportions lean broad with open counters and stable, readable silhouettes; the overall rhythm is even and coherent across caps, lowercase, and numerals. Numerals share the same rounded geometry and weight, with clear, simple forms designed to hold up at display sizes.
Well suited to bold headlines, posters, and brand marks that benefit from a fast, contemporary voice. It can also work for packaging and promotional graphics where rounded, high-impact letterforms are needed, and for short UI or signage phrases when a confident, forward-leaning emphasis is desired.
The tone is assertive and upbeat, conveying motion and contemporary confidence. Its rounded shapes keep it approachable rather than austere, making it feel sporty and promotional while still staying clean and legible.
Likely drawn to provide a high-impact italicized sans that reads quickly and projects speed and confidence. The design prioritizes strong silhouettes, smooth curvature, and consistent weight to stay legible while feeling energetic and modern.
The slant is consistent and pronounced, giving lines of text a forward-leaning cadence. The mix of wide letterforms and soft curves creates a smooth texture in paragraphs and a strong presence in headlines without relying on sharp corners or decorative details.