Sans Superellipse Horuj 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Robofan' by César Puertas (names referenced only for comparison).
Keywords: headlines, posters, logos, ui labels, signage, tech, industrial, retro, gaming, futuristic, impact, systematic, tech aesthetic, display focus, squarish, rounded, geometric, blocky, compact.
A heavy, geometric sans built from squarish, rounded-rectangle forms with soft corner radii and largely monolinear strokes. Curves resolve into superellipse-like bowls and counters, while joins and terminals tend to be blunt and flat, producing a sturdy, modular silhouette. The proportions feel compact and engineered: narrow apertures, rectangular inner counters (notably in letters like O/D/P/R), and a consistent rhythm across caps, lowercase, and numerals. Distinctive angular notches and chamfer-like cuts appear in several glyphs (e.g., diagonals in V/W/X/Y and the lower shapes of some numerals), adding a crisp, mechanical edge to the otherwise rounded geometry.
Best suited to display contexts where impact and a tech-forward look are desired, such as headlines, posters, brand marks, game titles, and interface labeling. It can also work for signage or short callouts where its sturdy forms and consistent geometry help maintain presence and uniformity.
The overall tone is assertive and utilitarian, with a distinctly digital, hardware-like flavor. Its blocky construction and squared counters evoke retro computing, arcade interfaces, and industrial labeling, while the rounded corners keep it approachable rather than harsh.
The font appears designed to translate a rounded-rectangular, systemized construction into an expressive display sans—combining soft corners with assertive mass for a modern, digital-industrial voice. Its consistent, modular geometry suggests an intention to feel engineered and contemporary while nodding to retro tech aesthetics.
In text, the dense weight and tight interior spaces create strong word shapes but can reduce clarity at small sizes, especially where counters become small and apertures close. The numerals share the same rounded-rectangular logic, reading as robust and display-forward rather than delicate. The design maintains a consistent modular logic throughout, giving it a cohesive, system-like presence.