Sans Normal Tifi 12 is a regular weight, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, posters, packaging, editorial, dramatic, luxury, modern, poised, editorial impact, premium branding, stylish titling, modern elegance, high-contrast, flared, sculptural, crisp, calligraphic.
This typeface uses crisp, sharply tapered strokes with strong thick–thin modulation and a generally vertical stance. Curves are smooth and controlled, with elliptical bowls and narrow joins that create a refined, sculpted rhythm. Terminals often end in subtle flares rather than blunt cuts, and the overall spacing feels open, giving letters room to breathe in both uppercase and lowercase. Numerals follow the same contrasty logic, with elegant curves and hairline-like details that read best when given sufficient size.
It suits headlines, magazine layouts, and brand identities where sharp contrast and refined curves are meant to be seen. It can also work well for posters and packaging that call for a sleek, upscale voice, particularly at larger sizes where the thin strokes and flared terminals remain clear.
The overall tone is polished and theatrical, balancing modern clarity with a fashion-leaning sense of elegance. Its dramatic contrast and flared endings add a premium, display-forward personality that feels confident and curated rather than utilitarian.
The design appears intended to deliver a contemporary, high-impact look with a sophisticated typographic voice, emphasizing contrast, clean construction, and stylish terminals for standout titling and brand expression.
The font’s contrast and fine details make its texture noticeably lighter in thin strokes, especially in diagonals and curved joins. In longer text, the lively stroke modulation creates a patterned, editorial color that benefits from generous line spacing.