Sans Rounded Orto 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FF Infra' by FontFont, 'Lota Grotesque One' by Latinotype, 'Lota Grotesque' by Los Andes, and 'Sebino Soft' by Nine Font (names referenced only for comparison).
Keywords: ui labels, branding, packaging, posters, social graphics, friendly, casual, approachable, modern, youthful, approachability, readability, casual tone, modern friendliness, rounded, soft, informal, playful, handwritten.
A rounded, right-slanted sans with monoline strokes and smoothly eased terminals throughout. The forms favor simple geometry with generous curves and minimal sharp joins, producing a soft texture on the line. Uppercase letters are open and clean, while the lowercase leans toward single-storey constructions (notably the a and g), reinforcing an easy, informal rhythm. Proportions are broadly balanced with clear counters and modest apertures, and the numeral set matches the same rounded, lightly humanist construction.
It works well for interface labels, short-to-medium text, and marketing copy where a friendly, informal voice is desired. The rounded construction and steady italic slant make it particularly effective for lifestyle branding, packaging, posters, and social content that benefits from a soft, approachable tone.
The overall tone is warm and relaxed, with a conversational, handwritten-adjacent feel rather than a strict technical voice. Its rounded endings and steady slant read as friendly and accessible, suited to brands and messages that want to feel easygoing and contemporary.
The design appears intended to provide an easy-to-read, contemporary italic sans that feels human and welcoming. By combining monoline strokes with rounded terminals and simplified lowercase forms, it aims for clarity while projecting a casual, personable character.
Spacing and rhythm appear even and legible at text sizes, with a consistent stroke weight that keeps paragraphs smooth. The slant is noticeable but not aggressive, helping emphasis and motion without sacrificing clarity.