Sans Normal Lymor 1 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Newhouse DT' by DTP Types, 'Approach' by Emtype Foundry, and 'Milligram' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, playful, punchy, energetic, retro, impact, motion, display, attention, slanted, blocky, rounded, compact counters, soft corners.
A heavy, slanted sans with broad proportions and rounded, compact interior spaces. The letterforms lean forward with an oblique construction, combining smooth curves with blunt, squared terminals and a generally geometric rhythm. Uppercase shapes read sturdy and block-like, while lowercase forms are large and open for their size, with single-storey a and g and simple, sturdy stems. Numerals are similarly robust and rounded, designed to hold together at large sizes with strong, even stroke presence.
Best suited to headlines, short statements, and bold branding where impact and motion are desirable. It works well for sports and entertainment graphics, packaging callouts, and promotional posters, especially at medium-to-large sizes where the rounded counters and thick strokes remain clear.
The overall tone is bold and energetic, with a sporty, poster-ready attitude. Its forward slant and chunky silhouettes give it a lively, assertive feel that reads as fun and slightly retro rather than formal.
The design appears intended as a high-impact display sans that communicates speed and confidence through its oblique stance and chunky, rounded geometry, prioritizing strong silhouettes and readability in large-format typography.
Spacing appears generous for a display style, helping the dense strokes avoid clogging when set large. Curved letters like C, O, and S maintain smooth, consistent arcs, while diagonals in A, K, V, and W emphasize the dynamic, forward-leaning motion.