Sans Normal Lorof 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'MVB Embarcadero' by MVB and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, energetic, bold, assertive, contemporary, impact, motion, modernity, approachability, clarity, oblique, rounded, compact joins, smooth curves, high-ink.
A heavy, oblique sans with rounded construction and generously filled counters that keep letterforms sturdy at large sizes. Curves are smooth and circular in feel, while terminals are clean and largely unadorned, producing a straightforward, contemporary silhouette. The italic slant is consistent across capitals, lowercase, and figures, and the overall rhythm reads as tightly packed and forceful, with relatively short ascenders/descenders and broad, stable bowls.
Best suited to attention-grabbing display settings such as headlines, posters, and bold brand marks where the oblique angle can add momentum. It can also work well on packaging or apparel graphics that benefit from a strong, sporty voice, especially at medium-to-large sizes.
The tone is energetic and forward-leaning, with a confident, punchy presence that suggests motion and impact. Its rounded massing and steady slant feel modern and approachable, while the dense weight adds urgency and emphasis.
The design appears intended to deliver a fast, emphatic sans voice: heavy, rounded forms paired with a consistent oblique angle to create motion without relying on decorative details. It prioritizes visual impact and a cohesive, modern texture in short phrases and large typographic statements.
Uppercase forms stay simple and geometric, while lowercase shows more personality through rounded bowls and compact joins. Numerals appear robust and slightly condensed by the slant, maintaining strong clarity and a cohesive texture alongside the letters.