Sans Superellipse Udlem 7 is a bold, normal width, monoline, italic, normal x-height font visually similar to 'PF Handbook Pro' by Parachute and 'Fou Pro' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, logos, posters, packaging, sporty, dynamic, modern, approachable, techy, speed, impact, clarity, contemporary, rounded corners, soft terminals, streamlined, compact, squared rounds.
The design is a slanted sans with smooth, superelliptical curves and rounded-rectangle counters that give it a streamlined, engineered feel. Strokes stay even and steady, with softened joins and terminals that reduce sharpness without becoming playful. Proportions are compact and slightly condensed in impression, with squared-off rounds (notably in O/0-like forms) and a consistent, orderly rhythm across caps, lowercase, and numerals.
It suits branding and identity systems that want a sporty or tech-forward feel, including product logos, app or UI headings, esports or athletic graphics, and promotional campaigns. The sturdy letterforms and clear silhouettes also work well for short-to-medium display copy such as posters, packaging callouts, and social media titles where a confident, streamlined tone is desired.
This typeface projects a fast, energetic tone with a sporty, forward-leaning posture. Its rounded corners and soft terminals keep it approachable, while the dense, confident weight adds a punchy, contemporary voice that feels suited to motion, tech, and modern branding.
The font appears designed to communicate motion and modernity while remaining legible and cohesive across mixed-case text. Its rounded-rect geometry suggests an intention to feel engineered and contemporary, pairing a strong presence with softened edges for broad usability.
Rounded, squared-off bowls create a distinctive “soft-rectangular” silhouette, especially visible in O-like shapes and several lowercase counters. Numerals match the same rounded-corner geometry, keeping the overall system visually consistent in text and alphanumeric settings.