Sans Normal Dogaj 1 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, web typography, editorial, signage, branding, modern, clean, neutral, friendly, minimal, clarity, versatility, readability, modern utility, open counters, rounded geometry, humanist touch, airy spacing, crisp terminals.
A clean sans with open, rounded forms and consistent, low-modulation strokes. The geometry leans toward circles and smooth ellipses, with generous apertures in letters like C, S, and e, and broadly proportioned capitals. Terminals are mostly straight and crisp, while joins stay soft and unobtrusive, giving a calm rhythm across words. Figures follow the same open, rounded construction with clear separation between similar shapes (notably 0 and 1).
Well-suited to interface and web typography where clarity and open counters help at a range of sizes. The broad, steady rhythm can also work for editorial layouts, product copy, and straightforward branding, while the clean numerals make it comfortable for dashboards, wayfinding, and informational signage.
The overall tone is modern and neutral with a friendly, approachable clarity. Its wide, open shapes and restrained detailing feel contemporary and functional rather than expressive or decorative.
Designed to deliver a contemporary, general-purpose sans that prioritizes neutrality, readability, and smooth geometric consistency. The intent appears to balance a tidy, modern structure with enough openness and roundness to stay welcoming in continuous text.
The lowercase shows straightforward, highly legible construction with simple two-storey forms where expected (such as a and g) and ample interior space, helping text stay readable at larger paragraph sizes. Curves appear optically even, and the spacing reads airy, which supports a light visual color in running text.