Sans Superellipse Hobid 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Siro' by Dharma Type, 'Aalto Sans' by Los Andes, and 'Famiar' by Mans Greback (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, approachable, impact, approachability, modernity, clarity, distinctiveness, rounded, soft corners, blocky, geometric, compact.
A heavy, compact sans with superelliptic construction: rounded-rectangle bowls, softened corners, and broad, even strokes. Curves tend to resolve into squarish counters (notably in O/Q and the rounded parts of B/D/P/R), while straight strokes are blunt and sturdy. Terminals are mostly flat or softly clipped, producing a clean, blocky rhythm. Spacing appears generous for the weight, keeping large text readable despite the dense forms, and the figures match the letters’ chunky, rounded geometry.
This font is well suited to headlines, short-form copy, and display settings where a strong, friendly voice is needed—such as branding, packaging, posters, and wayfinding or signage. It will read best at medium-to-large sizes where its rounded-square counters and tight geometry can be appreciated.
The overall tone is bold and personable rather than severe. Its rounded-square shapes feel contemporary and slightly playful, conveying friendliness and confidence with a poster-like presence.
The design appears intended to deliver maximum impact with an approachable, contemporary feel, using superelliptic curves and softened corners to keep a heavy weight from feeling harsh. Its consistent geometry suggests a focus on bold clarity and a recognizable, modern silhouette.
Distinctive details include the squared counters and the superellipse influence across both uppercase and lowercase, giving a cohesive “soft tech” feel. The lowercase shows simple, single-storey constructions and sturdy joins, reinforcing the font’s straightforward, high-impact character.