Sans Normal Okkum 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Delargo DT' by DTP Types and 'Gardner Sans' by Lewis McGuffie Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, contemporary, friendly, straightforward, robust, impact, clarity, modernity, brand presence, geometric, rounded, compact apertures, closed counters, high legibility.
A heavy, geometric sans with broad proportions and smooth, circular construction in bowls and counters. Strokes are consistently thick with minimal modulation, producing dense letterforms and a strong color on the page. Curves are clean and continuous, while joins and terminals read as crisp and squared-off rather than calligraphic. Many shapes lean toward compact apertures and relatively closed counters, giving a sturdy, space-efficient silhouette at display sizes.
This font is well suited to headlines, poster typography, and brand marks that need strong impact and immediate readability. Its solid, even texture also works well for signage, packaging, and short UI labels where clarity and presence matter more than delicate detail.
The overall tone is assertive and modern, with a friendly softness coming from the rounded geometry. It feels utilitarian and no-nonsense, yet approachable, suited to messaging that wants to sound clear and confident rather than decorative or formal.
The design appears intended to deliver a contemporary geometric sans voice with maximum visual punch and straightforward legibility. By pairing wide stance with dense strokes and simplified forms, it aims to perform reliably in prominent, attention-grabbing settings.
Uppercase forms show a stable, architectural presence, while the lowercase maintains a simple, single-story feel in key letters, keeping the rhythm punchy and uncomplicated. Numerals match the same solid construction and read clearly at a glance, supporting bold informational settings.