Sans Normal Konef 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'EquipCondensed' by Hoftype, 'Applied Sans' by Monotype, 'Fact' by ParaType, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, modern, confident, energetic, emphasis, speed, impact, modernity, clarity, oblique, geometric, roundish, compact, clean.
A heavy, oblique sans with smooth, rounded curves and sturdy, low-contrast strokes. The letterforms are built on simple geometric shapes with broad bowls (C, O, Q) and straight, slightly tapered joins that keep counters open and legible. Uppercase proportions feel wide and stable, while lowercase forms are compact with a clear, single-storey a and g, round i/j dots, and short, utilitarian terminals. Numerals follow the same robust construction, with soft corners and an even, forward-leaning rhythm across the set.
Well suited to headlines, short paragraphs, and large-format copy where a strong, forward-leaning voice is needed. It works especially well for sports and active branding, promotional materials, packaging callouts, and bold UI accents where clarity and impact matter more than delicate detail.
The slanted stance and dense weight give the font a sense of speed and momentum, reading as active and contemporary. Its clean geometry and restrained detailing keep it professional rather than playful, projecting confidence and clarity for attention-grabbing typography.
The design appears intended to deliver a modern, energetic sans that stays clean and readable while emphasizing motion through a consistent oblique slant. Its simplified geometry and rounded construction suggest a focus on versatile, high-impact communication across branding and display contexts.
The oblique angle is consistent across caps, lowercase, and figures, creating a unified flow in text. Rounded bowls and generous apertures help prevent the heavy strokes from clogging at display sizes, while the overall spacing looks tuned for punchy, high-impact setting.