Sans Normal Liger 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'EF Diamanti Condensed' by Elsner+Flake, 'Peridot Latin' and 'Peridot PE' by Foundry5, and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, modern, assertive, dynamic, impact, motion, display emphasis, modern branding, attention grabbing, oblique, rounded, compact, punchy, high-impact.
A heavy, oblique sans with broad, rounded forms and smooth, continuous curves. Strokes are thick and largely uniform, with clean terminals and a compact, forward-leaning silhouette that keeps counters relatively tight. The rhythm is sturdy and even, favoring simple geometric construction over detailing, and the overall texture reads dense and high-contrast in mass despite minimal stroke modulation.
This font is best suited to headlines, posters, and branded statements where impact and momentum are priorities. It works well for sports and active-lifestyle identities, bold packaging callouts, and logo or wordmark explorations that benefit from a forward-leaning, modern voice.
The slanted posture and bold massing give the face a fast, energetic tone that feels contemporary and confident. It reads as assertive and action-oriented, with a friendly edge from the rounded shapes rather than sharp, aggressive corners.
The design appears intended to deliver maximum punch and immediacy through a bold, rounded sans structure paired with a strong oblique slant. Its simplified geometry and dense color suggest a focus on legibility at display sizes and a dynamic, contemporary brand tone.
The oblique angle is pronounced, creating a strong sense of motion in continuous text. Numerals and capitals appear built for visibility, with sturdy bowls and straightforward joins that hold up well in short, emphatic settings.