Sans Normal Amdir 4 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Neptune' by Indian Type Foundry, 'Averta Standard PE' by Intelligent Design, 'Gilroy' by Radomir Tinkov, and 'Core Sans C' and 'Core Sans CR' by S-Core (names referenced only for comparison).
Keywords: ui text, editorial, wayfinding, branding, packaging, clean, friendly, modern, neutral, approachable, versatility, clarity, neutrality, modernity, readability, geometric, rounded, even stroke, open apertures, smooth curves.
A clean sans with geometric underpinnings and smoothly rounded curves. Strokes are even and steady, with minimal modulation, producing a calm, consistent texture in text. Round letters like O and C read as near-circular, while verticals are straight and confident; terminals are mostly blunt with subtly softened corners. The lowercase shows a single-storey a and g, a compact, functional r, and generally open apertures that help counters stay clear. Figures are straightforward and legible, matching the letterforms’ simple, contemporary construction.
This font performs well for interface labels, product UI, and general-purpose text where a clean, contemporary sans is needed. It also suits editorial subheads and body copy at comfortable sizes, as well as signage and wayfinding where simple shapes and open counters aid quick recognition. For branding and packaging, it provides a neutral, modern base that pairs easily with more characterful companion typefaces.
The overall tone is modern and approachable, with a friendly, no-nonsense clarity. Its restrained geometry and smooth rhythm feel contemporary and utilitarian rather than expressive, making it well-suited to neutral brand voices and information-forward design.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its geometric rounds and simplified lowercase suggest a focus on contemporary readability across both display and text applications without calling undue attention to the letterforms.
In running text, spacing and proportions create an even, quiet color with little visual noise. The forms avoid sharp idiosyncrasies, leaning on familiar shapes and rounded geometry to maintain clarity across mixed-case settings and numerals.