Serif Other Lyrud 7 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, editorial, industrial, vintage, poster, authoritative, rugged, impact, display, retro tone, headline strength, signage clarity, bracketed, compressed, arched serifs, ink-trap feel, condensed.
A heavy display serif with compact, slightly condensed proportions and strong vertical emphasis. Strokes show pronounced contrast, with thick stems and sharply thinning joins and terminals that create an ink-trap-like bite in places. Serifs are bracketed and often flare or sweep subtly, giving many letters a carved, arched terminal shape rather than flat slabs. Counters are relatively tight, curves are firm and controlled, and the overall rhythm is punchy and blocky while still clearly serifed.
Best suited to headlines and short blocks where its dense weight and high contrast can deliver impact without crowding. It works well for posters, labels, packaging, and signage that benefit from a vintage-industrial voice. In editorial design, it can serve as a distinctive display face for titles, pull quotes, and section openers.
The font conveys a bold, industrial vintage tone—confident, sturdy, and a little rugged. Its sharp transitions and compact forms suggest old poster lettering, headlines, and utilitarian signage, with a slightly theatrical edge.
The design appears intended as a strong display serif that blends traditional serif structure with decorative, sculpted terminals for maximum presence. Its compact width and sturdy forms prioritize bold legibility and a recognizable, retro-leaning personality in large sizes.
Uppercase forms read especially strong and uniform, while lowercase retains the same dense color with sturdy bowls and short extenders, keeping texture consistent in text-like settings. Numerals match the heavy weight and condensed stance, supporting attention-grabbing numeric callouts.