Sans Normal Puloz 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Humble Manford Font Duo' by Jinan Studio; 'Madani' and 'Madani Arabic' by NamelaType; 'TT Commons™️ Pro', 'TT Hoves Pro', and 'TT Norms Pro' by TypeType; 'Grold Rounded' by Typesketchbook; and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids media, playful, friendly, chunky, retro, cartoon, high impact, approachability, retro charm, playful display, informal tone, rounded, soft corners, blobby, heavy, compact.
A heavy, rounded sans with inflated, blobby contours and softened corners throughout. Strokes are consistently thick with minimal contrast, and counters are small but kept open enough for clear letter recognition. Curves dominate the construction, with occasional flattened terminals and slightly irregular edge behavior that gives the forms a hand-cut, organic feel. Spacing reads generous at display sizes, and overall proportions are sturdy and compact, emphasizing mass and simple silhouettes.
Best suited to display typography such as headlines, posters, packaging, and branding where strong impact and a playful voice are desired. It can work well for youth-oriented content, informal advertising, and attention-grabbing labels, especially at medium to large sizes where its rounded details and compact counters remain clear.
The font projects a cheerful, approachable tone with a casual, slightly goofy energy. Its chunky shapes and softened geometry evoke retro signage and cartoon titling, feeling more fun and personable than formal. The overall impression is bold and confident without aggression, prioritizing friendliness and visual warmth.
The design appears intended to deliver maximum visual weight with a friendly, rounded personality, combining simple sans structures with an intentionally organic, cartoon-like finish. It prioritizes immediate readability and charm over neutrality, aiming to stand out in bold display settings.
In the sample text, the heavy color builds quickly and can become dense in long paragraphs, suggesting it benefits from ample leading and moderate tracking when used beyond short lines. The strongest visual character comes from the rounded joins and the subtly uneven, hand-made edge quality, which helps it feel less mechanical than a purely geometric display sans.