Sans Superellipse Ognan 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Nomenclatur' by Aronetiv, 'Dexa Pro' by Artegra, 'Aaux Next Comp' by Positype, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, compact, modern, utilitarian, playful, impact, compactness, clarity, approachability, modernity, rounded corners, blocky, softened, sturdy, high impact.
This typeface is a heavy, compact sans with squarish, superellipse-like counters and broadly rounded outer corners. Strokes are consistently thick with minimal modulation, producing a dense, even color and strong horizontal rhythm. Terminals are mostly flat and squared-off rather than tapered, while curves resolve into rounded-rectangle forms that keep bowls and counters tight and punchy. Proportions favor condensed widths and tall, straight-sided structures, with sturdy diagonals in letters like A, V, W, and X and a generally closed, space-efficient fit.
It performs best in headlines and short statements where impact and dense texture are desirable, such as posters, brand marks, packaging callouts, and signage. The sturdy, rounded forms also suit UI labels or badges when a strong, friendly emphasis is needed, especially at larger sizes.
The overall tone is assertive and attention-grabbing, with a practical, no-nonsense voice softened by rounded geometry. It reads as contemporary and approachable—more friendly than aggressive—while still feeling strong and emphatic. The compact silhouettes and blocky shapes give it a slightly playful, poster-like energy.
The design appears intended to deliver maximum presence in a compact footprint, using rounded-rectangle geometry to combine strength with approachability. Its consistent, low-modulation stroke structure suggests a focus on clarity and reproducible shapes for contemporary display and branding contexts.
Lowercase forms are simple and workmanlike, with single-storey shapes where applicable and compact apertures that reinforce the solid texture. Numerals follow the same rounded-rectangular logic, keeping figures bold and legible at display sizes. The family of shapes feels cohesive across caps, lowercase, and figures due to consistent corner radii and stroke thickness.