Sans Normal Aknew 2 is a bold, normal width, monoline, upright, normal x-height font visually similar to '-OC Format Sans', '-OC Format Shards', '-OC Pajaro', and 'OC Blimp' by OtherwhereCollective and 'Oslo' by Wilton Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, clean, playful, impact, clarity, approachability, modernity, rounded, soft corners, geometric, compact, high contrast (black/ink.
This typeface is a heavy, geometric sans with predominantly circular and elliptical construction, producing very round bowls and smooth curves in letters like C, G, O, and Q. Strokes remain consistently thick with minimal modulation, and terminals are clean and mostly straight, giving a crisp silhouette despite the rounded forms. Proportions are compact with broad, stable caps and a sturdy lowercase; counters stay open and legible, and the overall spacing feels even and controlled. Numerals match the letterforms with bold, simple shapes and clear differentiation, especially in the curved figures.
Well-suited to headlines and display settings where a bold, friendly sans is needed, such as posters, brand marks, packaging, and short editorial callouts. It can also work for clear, attention-forward signage and UI labels when used at sizes that give the heavy strokes adequate breathing room.
The overall tone is contemporary and approachable, combining a friendly roundness with a confident, high-impact presence. It reads as straightforward and modern rather than formal, with an inviting softness that keeps the weight from feeling harsh.
The design appears intended to deliver a modern geometric look with high visual impact while maintaining an approachable, rounded character. Its consistent stroke weight and simplified constructions suggest a focus on clarity, consistency, and strong brand presence.
Round letters are notably smooth and near-circular, while diagonals (A, V, W, X, Y) are sharply constructed for a strong, graphic rhythm. The lowercase shows a simple, functional feel with single-storey forms (notably in a and g), reinforcing an uncluttered, modern personality.