Sans Normal Loriv 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Oso Sans' by Adobe, 'Matt' by Fontfabric, 'Telder HT Pro' by Huerta Tipográfica, 'Famiar' by Mans Greback, and 'Domotika Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sportswear, branding, packaging, sporty, energetic, playful, punchy, friendly, impact, motion, approachability, display focus, brand voice, slanted, rounded, compact, soft corners, wide counters.
A heavy, right-slanted sans with rounded, bulging curves and compact internal counters. Strokes stay largely uniform, with smooth joins and softened terminals that keep the texture cohesive at large sizes. The uppercase is sturdy and blocky with broad bowls, while the lowercase leans more casual, using single-storey forms and simplified shapes that read quickly. Figures are similarly robust and rounded, designed to hold their shape and spacing in bold display settings.
Best suited for headlines, short slogans, and large-format typography where its mass and slant can deliver impact. It works well for sports and lifestyle branding, event promotions, packaging callouts, and any design needing a bold, dynamic voice. For longer text, it will perform best at larger sizes with generous line spacing.
The overall tone is energetic and athletic, with a forward-leaning stance that suggests speed and momentum. Rounded forms and softened corners add a friendly, approachable character, keeping the weight from feeling harsh. It reads as confident and attention-seeking, suited to upbeat, high-impact messaging.
The design appears intended to deliver a bold, dynamic italic voice with rounded construction for approachability. It prioritizes strong silhouette and quick recognizability in display contexts, balancing athletic energy with friendly curves for broad commercial use.
The slant is consistent across the set, creating a strong diagonal rhythm in words. Wide bowls and open apertures help maintain recognition despite the heavy weight, while tight internal spaces can fill in at smaller sizes, favoring display use.