Sans Normal Atmuj 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Brandon Text' by HVD Fonts, 'Marcher' by Horizon Type, 'Accia Sans' by Mint Type, 'Santral' by Taner Ardali, 'Gina' by Tipo Pèpel, 'Mundial Narrow' by TipoType, and 'Corner' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, body text, modern, friendly, clean, pragmatic, neutral, clarity, versatility, contemporary tone, friendly neutrality, geometric, rounded, monoline, open apertures, soft terminals.
A clean, geometric sans with monoline strokes and generous, rounded curves. Proportions feel balanced and contemporary, with circular bowls (notably in O/C/G) and straightforward verticals that keep the rhythm steady in text. Terminals are softly rounded rather than sharply cut, and joins stay simple and uncluttered. Counters are open and readable, and the overall spacing supports even color across lines.
It works well for UI and product interfaces where steady rhythm and open counters help legibility. The geometric construction and soft terminals also suit contemporary branding, wayfinding, and editorial layouts, performing comfortably in both short headlines and longer passages.
The tone is modern and approachable, with a calm, utilitarian clarity. Rounded shaping softens the voice, keeping it friendly without becoming playful or decorative. It reads as a neutral, versatile sans suited to straightforward communication.
The design appears intended as a versatile, general-purpose geometric sans that prioritizes clarity and even texture while maintaining a warm, approachable character through rounded shaping and simple construction.
The lowercase shows single-storey forms for a and g, reinforcing the geometric, contemporary feel. Figures are simple and highly legible, with rounded forms and consistent stroke behavior that matches the letters well.