Sans Normal Atmov 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, packaging, friendly, modern, clean, approachable, playful, approachability, legibility, versatility, modernity, rounded, soft corners, monoline, open counters, humanist.
A rounded, monoline sans with soft terminals and gently squared curves that keep the texture smooth and even. Capitals are simple and broadly proportioned with circular bowls and minimal modulation, while lowercase forms stay open and legible, with single-storey shapes where expected and clear, unornamented joins. Curves are emphasized over sharp angles, giving letters like C, G, O, and S a cohesive, circular rhythm. Numerals follow the same rounded construction, with clear, straightforward forms and comfortable spacing that reads consistently in text.
Works well for UI and product interfaces where a calm, readable sans is needed, and for brand systems aiming for an approachable, modern voice. Its rounded construction also suits packaging and wayfinding that benefit from quick recognition and a softer, less corporate feel. In editorial settings, it can serve as a clean text or headline face when a gentle, contemporary tone is preferred.
The overall tone feels friendly and contemporary, with a mild, upbeat warmth driven by the rounded corners and soft stroke endings. It reads as approachable rather than formal, striking a balance between utilitarian clarity and a lightly playful personality.
Likely designed to provide a versatile everyday sans that prioritizes clarity and an inviting feel, using rounded terminals and simple, open shapes to maintain legibility while adding a subtle personality.
Stroke endings are consistently rounded, which reduces visual sharpness and helps maintain an even color in longer passages. The design’s geometry leans toward circular forms without becoming rigidly mechanical, keeping the rhythm smooth and readable at display and text sizes.