Sans Normal Loroz 13 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Achates' by Karandash; 'Trust Sans' by Lechuga Type; 'Qamari Sans' by NamelaType; 'Mato Sans' by Picador; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, dynamic, punchy, bold, energetic, impact, motion, attention, display, oblique, slanted, rounded, compact, soft corners.
A heavy, oblique sans with rounded, compact counters and a forward-leaning stance. Strokes are thick and confident with smooth, mostly uniform curves and subtly squared terminals that keep shapes crisp at display sizes. The overall rhythm is tight and sturdy, with broad, simplified forms and a slightly condensed feel in some letters, producing strong word shapes and a dense typographic color.
Best suited to headlines, posters, and large-format messaging where the weight and slant can deliver impact quickly. It also fits sports branding, packaging callouts, and promotional graphics that benefit from strong, compact letterforms and high visual momentum.
The tone is assertive and fast-moving, with a sporty, promotional energy. Its rounded geometry keeps the weight from feeling harsh, while the pronounced slant adds urgency and motion suited to attention-grabbing headlines.
The design appears intended to provide a modern, high-impact italic sans for display typography, emphasizing speed, strength, and immediate legibility at larger sizes.
Uppercase forms read as stable and blocky, while lowercase maintains the same weight and slant for consistent texture in mixed-case settings. Numerals are bold and straightforward, designed to match the headline-driven character of the letters.