Sans Normal Alrod 14 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Big River' by Ana's Fonts, 'Neusa Neu' by Inhouse Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, signage, posters, branding, ui labels, modern, confident, clean, friendly, utilitarian, clarity, impact, neutrality, modernity, legibility, geometric, rounded, sturdy, smooth, open.
A heavy, smooth sans with strongly geometric construction and rounded curves. Strokes are consistently thick with minimal modulation, giving the letterforms a solid, even color. Counters are generally open and round, while terminals and joins stay crisp, producing a clear, contemporary rhythm. The overall proportions read spacious and stable, with straightforward, no-nonsense shapes across capitals, lowercase, and numerals.
Works best for headlines, short statements, and prominent UI labels where strong presence and quick legibility are needed. The sturdy stroke weight and open shapes also suit signage and wayfinding, as well as brand marks or packaging that benefits from a clean, contemporary sans voice.
The tone is modern and direct, with an approachable friendliness coming from its rounded forms and open counters. Its weight and calm geometry communicate confidence and clarity rather than delicacy or expression. Overall it feels contemporary, practical, and easy to trust in everyday interface and brand contexts.
The design appears intended to deliver a straightforward geometric sans with high visual impact and dependable legibility. It emphasizes consistent stroke weight, open counters, and clean curves to create a modern workhorse suitable for display and functional typographic roles.
The set shows clear, simplified forms that prioritize recognizability at a glance. Numerals and key lowercase forms maintain a consistent geometric logic, supporting an even texture in continuous text and strong presence in display sizes.