Sans Normal Adbuw 14 is a regular weight, normal width, low contrast, italic, short x-height font.
Keywords: ui text, product design, data display, signage, brand systems, clean, modern, technical, efficient, neutral, clarity, modernization, emphasis, efficiency, systematic, oblique, monoline, rounded, open apertures, high legibility.
A slanted, monoline sans with rounded bowls and smooth, mechanically consistent curves. Strokes stay even with minimal modulation, and terminals are mostly clean and simply cut, keeping forms crisp at both display and text sizes. Counters are relatively open, with circular/elliptical construction evident in C, O, and the lowercase rounds, while diagonals and joins remain sharp and controlled for a tidy rhythm across lines.
This style suits interface typography and product applications where a clean, slanted sans can convey motion or emphasis without losing clarity. It should also work well for dashboards, short-form editorial callouts, and wayfinding or labeling where consistent shapes and open counters help maintain legibility.
The overall tone is modern and pragmatic, with an understated, utilitarian feel rather than expressive calligraphy. Its oblique posture adds momentum and a mild sense of speed, while the simple geometry keeps it calm and professional.
The design appears intended as a functional oblique companion to a geometric/neo-grotesque sans, prioritizing consistent construction and clear letterforms. Its goal is likely to provide a neutral, contemporary voice with a built-in sense of forward movement for emphasis and modern branding.
Numerals are straightforward and contemporary, matching the same rounded geometry and even stroke weight as the letters. The italic angle is consistent across uppercase, lowercase, and figures, supporting coherent emphasis in running text.