Sans Normal Okrom 2 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, ui labels, friendly, modern, confident, approachable, straightforward, clarity, impact, simplicity, accessibility, versatility, rounded, geometric, clean, smooth, open counters.
The design is a heavy, rounded sans with smooth, circular bowls and soft corners throughout. Strokes are consistently thick with minimal modulation, producing a solid, even texture in text. Proportions are generous with broad capitals and open counters, and terminals generally finish cleanly without flaring. The rhythm is stable and highly legible, with a slightly geometric feel tempered by softened joins and curves.
It suits branding and identity work that needs a modern, welcoming voice, as well as advertising, posters, and packaging where bold clarity matters. The sturdy shapes and open counters also make it a good fit for UI labels, wayfinding-style signage, and short-to-medium length editorial callouts. It performs especially well for headlines, subheads, and emphasis text where a rounded, contemporary sans is desired.
This font projects a confident, contemporary tone with a friendly, approachable warmth. Its rounded construction and generous proportions give it an easy, non-intimidating voice that still feels sturdy and dependable. Overall it reads as modern and straightforward rather than decorative or expressive.
The letterforms appear designed to prioritize clear recognition at a glance while delivering strong visual presence. Rounded geometry and even stroke color suggest an intention to be readable in large sizes and dense UI or headline settings, while remaining neutral enough to pair with many visual systems.
The lowercase shows distinctly rounded bowls (notably in o/e/c) and a single-storey a, reinforcing the friendly, simplified construction. Numerals are similarly rounded and heavy, with clear silhouettes intended to stay legible in prominent display use.