Sans Faceted Urta 7 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, sports, gaming ui, futuristic, industrial, techno, aggressive, sporty, impact, ruggedness, modernity, precision, performance, octagonal, chamfered, geometric, blocky, angular.
A heavy, geometric sans with crisp, chamfered corners and planar facets that replace most curves with straight segments. Strokes are uniform and orthogonal in feel, with frequent 45° cuts at terminals and joins, creating an octagonal silhouette across rounded letters like O, C, and G. Counters are compact and often squared-off, apertures are tight, and the overall rhythm is built from sturdy horizontal bars and clipped diagonals. The lowercase mirrors the same constructed logic, staying compact and sturdy with minimal curvature and a utilitarian, modular fit.
Best suited to attention-grabbing display settings such as headlines, posters, and logotypes where its angular texture can carry a strong identity. It also fits sports and gaming contexts, tech packaging, and interface labels that benefit from a rugged, engineered look.
The faceted construction and hard terminals give the typeface a futuristic, machined tone that reads as technical and performance-oriented. Its bold, armored shapes suggest speed, competition, and engineered products rather than softness or tradition.
The design appears intended to translate a mechanical, faceted aesthetic into a compact, high-impact letterform system. By standardizing chamfers and minimizing true curves, it aims for a consistent, industrial voice that remains legible in bold display applications.
Many glyphs emphasize notched corners and clipped terminals, producing a consistent “cut metal” texture in words. The strong geometry holds up well in short bursts, while dense counters and tight apertures can make long paragraphs feel visually heavy at smaller sizes.