Sans Normal Itbuk 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'RF Dewi' by Russian Fonts, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, playful, friendly, punchy, display impact, friendly modernity, brand presence, geometric simplicity, attention grabbing, rounded, soft corners, geometric, blocky, compact counters.
A heavy, wide sans with rounded geometry and softly squared terminals. Curves are built from broad arcs and oval bowls, while straighter strokes keep a steady, even thickness throughout. The letterforms feel compact inside their shapes, with relatively tight apertures and sturdy joins that create dense, high-impact silhouettes. Numerals follow the same chunky, rounded construction, maintaining consistent weight and a stable, upright stance across the set.
Best suited to headlines and short copy where impact and legibility-at-a-distance matter, such as posters, signage, packaging, and bold brand systems. It also works well for logos and UI hero text where a rounded, contemporary voice is desired, but is less ideal for long-form reading due to its dense color and tight apertures.
The overall tone is bold and approachable, combining a friendly roundness with an assertive, poster-like presence. It reads as contemporary and energetic rather than neutral, giving text a loud, upbeat character that suits attention-grabbing messaging.
The design appears intended to deliver a strong display voice with a friendly, geometric personality—maximizing visual weight and width while keeping details simple and consistent. Its rounded construction suggests a goal of approachability without sacrificing the solid, attention-commanding presence typical of headline sans fonts.
Spacing appears designed to hold together in large, dark headlines, with a strong horizontal rhythm and minimal internal delicacy. The broad forms and enclosed counters emphasize mass and clarity at display sizes, while the compact openings can make long passages feel dense.