Sans Normal Olluj 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Frutiger' and 'Frutiger Arabic' by Linotype and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, signage, clean, modern, confident, friendly, clarity, impact, modernity, approachability, geometric, rounded, sturdy, crisp, high legibility.
A heavy, geometric sans with broad, even strokes and clean terminals. Curves are close to circular, giving letters like C, O, and G a smooth, consistent bowl shape, while straight-sided forms (E, F, H, N) read rigid and stable. Counters are open and generously proportioned for the weight, and joins stay simple and uncluttered. The lowercase shows a single-storey a and g, compact shoulders, and short, sturdy arms, producing a solid texture in continuous text.
Well suited to headlines, branding marks, posters, and packaging where a solid, modern presence is needed. Its open counters and simple constructions also make it a practical choice for UI labels, navigation, and signage, especially when strong contrast against the background is required.
The overall tone is modern and straightforward with a friendly, approachable softness from its rounded geometry. It feels confident and functional rather than expressive, leaning toward a contemporary, system-like clarity that still remains warm enough for consumer-facing use.
The design appears intended to deliver a dependable, contemporary sans with geometric discipline and high visual impact. Its simplified lowercase construction and rounded forms suggest an emphasis on clarity, friendliness, and efficient reproduction across sizes.
The numerals are clear and hefty with simple silhouettes; the 0 is near-oval, and the 1 is a plain vertical form, contributing to quick recognition at distance. The bold weight creates strong word shapes and maintains distinct letterforms even in large blocks of text.