Sans Normal Lubim 2 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Croih' by 38-lineart, 'Helvetica Now' by Monotype, 'Genora Sans' by Pixesia Studio, 'Galano Grotesque' by René Bieder, 'Nova Pro' by XdCreative, and 'Buvera' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, modern, dynamic, loud, impact, speed, attention, modernity, oblique, blocky, compact, punchy, rounded.
A heavy, oblique sans with broad proportions and a strong, continuous rhythm across lines of text. Strokes are largely monolinear, with rounded curves in bowls and counters paired with blunt, sheared terminals that emphasize forward motion. The lowercase shows a prominent x-height and sturdy, compact counters, keeping word shapes dense and high-impact. Numerals and capitals share the same slanted stance and thick, simplified construction, reading best at display sizes where the angled cuts and tight apertures stay clear.
This style is well suited to headlines, posters, and bold editorial callouts where maximum impact is desired. It also fits branding and packaging that needs a strong, energetic voice, especially for sports, fitness, or promotional graphics where the forward slant reinforces motion.
The overall tone is energetic and forceful, with an athletic, action-oriented feel driven by the strong slant and chunky mass. It reads as contemporary and promotional, projecting confidence and urgency rather than subtlety or refinement.
The design appears intended to deliver a high-impact, modern sans voice with a built-in sense of speed. Its simplified, thick construction and consistent oblique stance prioritize instant recognition and strong presence in short phrases and display settings.
The italic angle is consistent and pronounced, giving lines a fast, “in-motion” texture. Spacing appears tuned for headline impact, with solid, dark typographic color and relatively tight internal openings that can start to close up at smaller sizes.