Sans Normal Lunup 18 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Avenir Next Cyrillic', 'Avenir Next Hebrew', and 'Avenir Next World' by Linotype and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, apparel, sporty, energetic, retro, bold, playful, impact, speed, display, branding, attention, oblique, rounded, chunky, compact, heavy.
A heavy, oblique sans with rounded contours and tightly filled counters. The strokes are thick and largely uniform, producing a dense, high-impact texture, while joins and terminals keep a smooth, softened edge rather than sharp cuts. Proportions feel expansive and stable, with broad bowls and sturdy stems; curved letters like C, O, and S read as compact ovals, and diagonals in A, K, V, W, and X emphasize forward motion. Numerals match the same chunky, rounded construction for consistent color across mixed settings.
This font is best suited to headlines, posters, and branding where immediate impact matters. It can work well for sports and event graphics, energetic packaging, apparel marks, and bold UI moments such as hero banners or promotional callouts. Longer paragraphs may feel heavy due to the dense color and compact internal spaces.
The overall tone is loud, confident, and kinetic, with a sporty, display-driven feel. Its combination of heavy mass and slanted stance suggests speed and urgency, while the rounded shaping keeps it friendly and approachable rather than aggressive.
The design appears intended to deliver maximum emphasis with a fast, athletic slant and rounded, modern shapes. It prioritizes punchy display presence and cohesive, chunky letterforms that stay consistent across caps, lowercase, and figures.
At larger sizes the dense counters and rounded geometry create strong silhouette recognition, especially in short words and headlines. The oblique angle is pronounced, giving lines a clear forward lean and a lively rhythm in continuous text samples.